Getting More Students to Begin their Day with Breakfast
“Take the School Breakfast Challenge” Encourages Loudoun County Families to Choose Breakfast at School
Ashburn, VA –February 23, 2017 – Busy weekday mornings make it a challenge for families to find time for a healthy breakfast. However, US Department of Agriculture data show that more students are starting their day with a nutritious breakfast in their school cafeterias. To encourage more families to take advantage of the healthy choices available with school breakfast, Loudoun County Public Schools will recognize National School Breakfast Week during March 6-10, 2017.
The National School Breakfast Week (NSBW) campaign theme, “School Breakfast Challenge”, reminds the entire school community that school breakfast provides a healthy, energizing start to the day for students. Students will be encouraged to “Take the Challenge” from March 6-10 with special menus, decorations, cafeteria events, and more. Many schools will be offering special prizes and giveaways all week. Cedar Lane Elementary will be promoting the newest school breakfast trend: egg pops on Tuesday, March 7th. Harmony Middle School is celebrating all week long, offering free breakfasts to all students on select days. They will also have a #LCPSBreakfast selfie booth where they can take pictures while enjoying breakfast and students can cast their school breakfast votes with a customized ballot. Lovettesville Elementary will host special breakfast guests all week long, including the mayor. At Smart’s Mill Middle School, the new Breakfast After the Bell program launched in January, which now allows students a second chance to get school breakfast after the bell rings. Students will see special breakfast items featured on the menu during this week, including the launch of our new fruit and yogurt smoothie program.
“A healthy breakfast at the start of the day is one way to ensure students are getting the best education they can,” said Dr. Becky Bays, Director of School Nutrition. “National School Breakfast Week helps us educate parents and students about all the healthy and appealing choices we offer”. The district serves over 5,104 breakfast meals daily through the federally funded School Breakfast Program. Over 350 school nutrition professionals in Loudoun prepare breakfast and lunches every day that meet federal nutrition standards – limiting fat, calories and sodium – and encourage students to choose from the fruits, vegetables and whole grains offered with school meals.
Students can select from healthy breakfast options daily with everything from cereal, breakfast sandwiches, open faced breakfast toast, yogurt smoothies, freshly baked cinnamon rolls, whole grain banana bread, and a variety of breakfast bars. Breakfast also includes a fresh milk, fresh fruit, and 100% juice. Students receive all of this for $2.10. If a student qualifies for free or reduced lunches, breakfast will also be at no cost.
National School Breakfast Week was launched in 1989 to raise awareness of the availability of the School Breakfast Program to all children and to promote the links between eating a good breakfast, academic achievement and healthy lifestyles. The “Take the School Breakfast Challenge” is made possible by the nonprofit School Nutrition Association, Kellogg’s and Potatoes USA. Parents and students can follow the fun on Facebook.com/TrayTalk.